Mar
Develop Multiple Social Network Applications
Internet Statistics Company hitwise believed that Social network companies may need to develop widgets that are compatible for multiple social networks, or applications that draw in data from the full spectrum of a user’s social graph. Other potential avenues for marketers include targeting websites that facilitate management of user data sources, such as Plaxo.
Their statistics show that of the traffic that MySpace, Facebook and Bebo send to other Social Networks, more than 89% of their downstream traffic is sent to second-tier players. While the major players hold concentrated market share of visits to the Social Networks custom category, there is significant referral traffic to minor networks.
Hitwise has developed proprietary software that Internet Service Providers (ISPs) use to analyse website usage logs created on their network. The anonymous data sent to Hitwise from the ISPs include a range of industry standard metrics relating to the viewing of websites including page requests, visits and average visit length.
